United Airlines Flight 3411
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The 2017 removal of passengers from United Express Flight 3411 occurred at
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
O'Hare International Airport Chicago O'Hare International Airport , sometimes referred to as, Chicago O'Hare, or simply O'Hare, is the main international airport serving Chicago, Illinois, located on the city's Northwest Side, approximately northwest of the Chicago Loop, ...
on April 9 of that year. Widely characterized by government officials and
United Airlines United Airlines, Inc. (commonly referred to as United), is a major American airline headquartered at the Willis Tower in Chicago, Illinois.
itself as an example of mishandled
customer service Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. Each industry requires different levels of customer service, but in the end, the idea of a well-performed service is that ...
, the incident arose when four paying customers were selected to be involuntarily deplaned to make room for four deadheading employees. According to United spokesman Jonathan Guerin, the flight was not overbooked. United decided to remove four passengers in order to reposition a crew to cover a flight in Louisville the next day. Included among the deplaned passengers was Dr. David Dao Duy Anh, a
Vietnamese-American Vietnamese Americans ( vi, Người Mỹ gốc Việt, lit=Viet-origin American people) are Americans of Vietnamese ancestry. They make up about half of all overseas Vietnamese and are the fourth-largest Asian American ethnic group after Chinese ...
who was injured by law enforcement personnel when he was physically dragged from the
Louisville International Airport Louisville Muhammad Ali International Airport , formerly known as simply Louisville International Airport, is a civil-military airport in Louisville in Jefferson County, Kentucky. The airport covers and has three runways. Its IATA airport code ...
-bound flight. Dao, a
pulmonologist Pulmonology (, , from Latin ''pulmō, -ōnis'' "lung" and the Greek suffix "study of"), pneumology (, built on Greek πνεύμων "lung") or pneumonology () is a medical specialty that deals with diseases involving the respiratory tract.
and folk musician, refused to surrender his seat when requested because he needed to see patients the following day. Chicago Department of Aviation Security officers (ASO) were called to remove him from the plane; in the process, they struck Dao's face against an armrest, then pulled him, apparently unconscious, by his arms along the aircraft aisle past rows of onlooking passengers. Prior to the confrontation, United agents offered travel vouchers to passengers to vacate their seats to make room for four deadheading
Republic Airways Republic Airways Inc. is a regional airline subsidiary of Republic Airways Holdings that operates service as American Eagle, Delta Connection, and United Express using a fleet of Embraer 170 and Embraer 175 regional jets. It is headquartered ...
employees, but none of the passengers accepted. United then selected four passengers for involuntary removal from the flight, one of whom was Dao, and the three other passengers agreed to leave. Flight 3411 was operated by Republic Airways on behalf of United Express, a United Airlines regional branch. Video of the incident recorded by passengers went viral on
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, resulting in anger over the force that was used. Politicians expressed concern and called for an official investigation. Then-U.S. President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
criticized United Airlines, calling its treatment of Dao "horrible". The next morning, then-
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of United, Oscar Munoz, issued a statement that appeared to justify the removal of Dao, referring to "re-accommodating the customers." Munoz also sent an email to United staff commending the crew's actions for following established procedures and referring to Dao as "disruptive" and "belligerent," though this characterization contradicted passengers' accounts of the incident. Passenger Jason Powell asserted that Dao was not belligerent, saying instead, "He was very polite, matter-of-fact." Cell phone video by passenger Joya Cummings also contradicted Munoz's description of Dao as belligerent. Munoz and United were sharply criticized for their initial statements, and United suffered a drop in its stock price. Two days after the incident, Munoz issued an additional statement, apologizing and promising that such an incident would never again occur on a United aircraft. He said, "No one should ever be mistreated this way." In an ABC television interview, Munoz was asked, "Do you think aowas at fault in any way?" Munoz responded, "No. He can't be. He was a paying passenger sitting on our seat in our aircraft." Munoz's previously planned promotion to become United's chairman was delayed until May 2020 as a result of the incident. Dao reached an "amicable" settlement with United on April 27, 2017, though its terms were not publicly announced.


Incident

Just before 5:40 PM on April 9, 2017, after passengers had been seated in an
Embraer 170 The Embraer E-Jet family is a series of four-abreast narrow-body short- to medium-range twin-engine jet airliners designed and produced by the Brazilian aerospace manufacturer Embraer. The E-Jet was designed as a complement to the preceding E ...
operating as United Express Flight 3411 that was still at the gate, the United Express gate agent announced that four passengers would be involuntarily removed to accommodate four Republic employees traveling to cover an unstaffed flight at another location. The crew members were originally scheduled to take Flight 4448 at 2:55 PM, but that plane had been experiencing a significant mechanical delay. The crew was not rebooked onto Flight 3411 until 5:21 PM, 19 minutes before its scheduled departure time. Several passengers stated that the situation escalated quickly and was inflamed by the demeanor of a United employee. According to passenger Tyler Bridges, "An airline supervisor walked onto the plane and brusquely announced, 'We have United employees that need to fly to Louisville tonight. ... This flight's not leaving until four people get off.' That rubbed some people the wrong way." Passenger John Fuller described the employee's behavior and said, "She was very terse. ... She said, 'Four people need to get off this plane, or we're not going anywhere.'” Passenger Jason Powell corroborated this account and said that he did not understand why the employee had spoken with such a belligerent tone: "The tone immediately turned me off ... She accelerated the situation. It was poor leadership." In a letter to the ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
'', Powell said, "The disgusting mishandling of the situation included everyone from the rude ticket agent who demanded that this man give up his seat on the flight United overbooked ..." In an interview with
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, passenger John Klaassen said, "after the first offer was made, the United employee left and it escalated ... had they just tried some diplomacy, none of this had to take place ... they were unwilling to negotiate" Passenger Mary Myers faulted the supervisor, saying, "I really put all of this on her shoulders. She could have made a difference. She could have handled it differently. She's the one who started it all." Myers also indicated that Dao had pleaded with the supervisor not to remove him from the flight and explained that as a doctor he could not miss his return flight home. "He said, 'I can’t get off the plane. I have to get home. I'm a doctor. I have to get to the hospital in the morning.'" Myers stated that her response was not appropriate: "She said, 'Well, then I'll just have to call the police and have you escorted off the plane.' In my opinion, I think any good supervisor would never have let the situation escalate to that point. Honestly, I think I blame her for the whole entire occurrence. She didn't need to jump to that level." Passengers were initially offered $400 in travel vouchers, a hotel stay and a seat on a plane leaving more than 21 hours later if they would voluntarily agree to surrender their seats. With no volunteers, the offer was increased to $800 in vouchers. With no passengers having volunteered, a manager boarded and informed the passengers that four of them would be chosen by computer. A United spokeswoman later stated that the selection is based on specific factors and that frequent fliers and higher-paying customers are less likely to be chosen. Three of the selected passengers, a couple and a woman thought to be Dao's wife, agreed to leave. One of the four selected passengers, 69-year-old David Dao, a doctor from
Elizabethtown, Kentucky Elizabethtown is a home rule-class city and the county seat of Hardin County, Kentucky, United States. The population was 28,531 at the 2010 census, and was estimated at 30,289 by the U.S. Census Bureau in 2019, making it the 11th-largest city ...
, refused, protesting that he needed to see patients the next day at his clinic. United Airlines staff requested assistance from the Chicago Department of Aviation Security, a department with powers differing from those of the
Chicago Police Department The Chicago Police Department (CPD) is the municipal law enforcement agency of the U.S. city of Chicago, Illinois, under the jurisdiction of the City Council. It is the second-largest municipal police department in the United States, behind t ...
; for example, officers cannot file arrest reports. Dao refused to leave his seat and was dragged screaming from it. In the process, he suffered injuries to his head and mouth when, according to another passenger, officer James Long threw him against the armrest before dragging him down the aisle by his arms, apparently unconscious. During the altercation, several passengers distressed by the incident voluntarily left the aircraft. According to passenger eyewitness accounts, the officers laughed as Dao was dragged off the plane. Four United employees then sat in the vacated seats. Shortly afterward, Dao managed to board the aircraft again, repeatedly saying, "I have to go home" and "Just kill me." Eventually he collapsed in a seat and was removed from the aircraft on a stretcher. The remaining passengers were then deplaned while Dao's blood was removed. Dao was seen with a bloody face after he was removed from the seat. Several passengers recorded the event on video using
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, and the videos were widely circulated on
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. Another passenger reported hearing Dao claim that he had been chosen because of his Asian ethnicity. Dao was taken to the
hospital A hospital is a health care institution providing patient treatment with specialized health science and auxiliary healthcare staff and medical equipment. The best-known type of hospital is the general hospital, which typically has an emerge ...
with non-life-threatening injuries including a broken nose, loss of two front teeth, sinus injuries and "a significant concussion"; the injuries required
reconstructive surgery Reconstructive surgery is surgery performed to restore normal appearance and function to body parts malformed by a disease or medical condition. Description Reconstructive surgery is a term with training, clinical, and reimbursement implica ...
, according to Dao's lawyer. The flight departed at 7:21 p.m. CDT, two hours and two minutes later than scheduled. It arrived at Louisville at 9:01 p.m. CDT, two hours behind schedule.


Aftermath

On April 11, 2017, the law firms representing Dao, Golan Christie Taglia and Corboy & Demetrio, issued a statement indicating that Dao and his family "wants the world to know that they are very appreciative of the outpouring of prayers, concern and support." The three officers who responded to the incident were James Long, Mauricio Rodriguez, Jr., and Steven Smith. Their supervisor was Sergeant John Moore. Long had just returned to the job after a suspension for insubordination after having ignored a supervisor's orders to prevent vehicles from driving into a restricted area of the airport. Long was placed on administrative leave soon after the incident with Dao; Rodriguez and Smith were placed on administrative leave on April 12. Moore was placed on administrative leave on April 19. Moore had been disciplined at least seven times from 1999 to 2009 for failing to arrive at work without notifying a supervisor. The Chicago Department of Aviation said that " e incident on United Flight 3411 was not in accordance with our standard operating procedure and the actions of the aviation security officer are obviously not condoned by the Department ..." The aviation police receive more training and higher pay compared to that received by private
security guard A security guard (also known as a security inspector, security officer, or protective agent) is a person employed by a government or private party to protect the employing party's assets (property, people, equipment, money, etc.) from a variety ...
s, but less than that of officers of the
Chicago Police Department The Chicago Police Department (CPD) is the municipal law enforcement agency of the U.S. city of Chicago, Illinois, under the jurisdiction of the City Council. It is the second-largest municipal police department in the United States, behind t ...
. City Inspector General Joseph Ferguson launched an investigation shortly after the incident. The Office of Inspector General (OIG) released its findings on October 17, 2017, establishing that the four officers had violated City of Chicago personnel rules. The report stated:
Specifically, the first ASO violated the CDA Use of Force Policy when that ASO escalated a non-threatening situation into a physically violent one by forcefully removing a passenger from the aircraft. The ASO’s use of excessive force caused the passenger to hit his face on an armrest, resulting in the passenger sustaining a concussion, a broken nose, and the loss of two teeth. OIG’s investigation also established that the second ASO made misleading statements in two reports and the third ASO made material omissions in a report, regarding the first ASO’s forceful removal of the passenger from the aircraft. The investigation further established that the Sergeant deliberately removed material facts from the third ASO’s “To/From Report” and approved reports without all essential information.
In response to the OIG report, the CDA discharged Long and Moore and issued five-day suspensions to Rodriguez and Smith.


Airport security changes

On June 29, 2017, the Illinois Law Enforcement Training and Standards Board decertified the Chicago Department of Aviation Police, stating the agency is "in no way" a police agency, merely a security force. The
Chicago Police Department The Chicago Police Department (CPD) is the municipal law enforcement agency of the U.S. city of Chicago, Illinois, under the jurisdiction of the City Council. It is the second-largest municipal police department in the United States, behind t ...
was designated as the primary responders to all future airport disturbance calls. The union representing the 300-officer department, SEIU Local 73, challenged the downgrade from police to security status in an unfair labor practices complaint. Following a review prompted by the incident, in July 2017 the Chicago Department of Aviation reported that its unsworn, unarmed airport security personnel were not actually police officers under Illinois law. Their uniforms, badges and vehicles had been "improperly" labeled "police" for historical reasons. It promised that the incorrect insignia would be removed within months.


Social media

Video footage from passengers who remained on the aircraft throughout the incident was widely shared and was picked up by mainstream media agencies. One such video was shared 87,000 times and viewed 6.8 million times in less than a day. The victim was initially thought to be
Chinese-American Chinese Americans are Americans of Han Chinese ancestry. Chinese Americans constitute a subgroup of East Asian Americans which also constitute a subgroup of Asian Americans. Many Chinese Americans along with their ancestors trace lineage from m ...
, as one of the witnesses told ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
,'' "He said, more or less, 'I'm being selected because I'm Chinese. His daughter, Crystal Dao Pepper, later said in a press conference that her father was Vietnamese-Chinese. The incident drew outrage on mainland Chinese and Vietnamese social media, and became the number-one trending topic on the Chinese microblogging site
Weibo Weibo may refer to: * Microblogging in China, or China-based microblogging services (), including: ** NetEase Weibo (), launched by NetEase ** People's Weibo (), launched by ''People's Daily'' ** Phoenix Weibo (), launched by Phoenix Television ** W ...
, attracting the attention of more than 480 million users. An article in ''
Foreign Policy A State (polity), state's foreign policy or external policy (as opposed to internal or domestic policy) is its objectives and activities in relation to its interactions with other states, unions, and other political entities, whether bilaterall ...
'' noted the racial and political reasons for the wide spread of the video throughout the mainland Chinese mediasphere, where heated debates take place over the nature of America's political system and its relations to mainland China, and asserted that the video would serve the ends of the authorities and critics of America in challenging America's cultural sway in
mainland China "Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater China. ...
. In Vietnam, there was also bad reaction to the reporting into Dao's past, which was viewed as irrelevant and possibly racist. The incident had taken place shortly after another controversy in which United refused boarding to two teenage girls wearing leggings. There were calls by social media users across the world, especially those in the United States, mainland China and Vietnam, to boycott United Airlines. Customers of the airline posted pictures of their United loyalty or credit cards cut into pieces. Another petition called on the U.S. federal government to launch an investigation into the incident, invoking the
Black Lives Matter Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police bruta ...
movement by using the hashtag "#ChineseLivesMatters."


Stock market

Shares of United Continental Holdings (UAL), the parent company of
United Airlines United Airlines, Inc. (commonly referred to as United), is a major American airline headquartered at the Willis Tower in Chicago, Illinois.
, closed at $70.88 on April 7. On April 10, the first trading day after the incident, they rose by 0.9% to close at $71.52. Although UAL shares declined by 1.1% on April 11, they closed at $70.71, only $0.17 or 0.2% less than the April 7 closing price. Furthermore, they traded above their April 7 closing price during the April 12 trading session. Research analysts S3 Partners commented on the effect the incident would have on UAL's future financial performance, saying that "consumers might not have much choice but to fly UAL due to airline consolidation, which has reduced competition over most routes. As a result, with passengers having fewer options these days when it comes to carriers, UAL's revenues may not suffer as much as expected unless passengers opt for longer and more expensive flights." Analysts Wolfe Research and Cowen & Co. were also confident of future performance. Investor
Warren Buffett Warren Edward Buffett ( ; born August 30, 1930) is an American business magnate, investor, and philanthropist. He is currently the chairman and CEO of Berkshire Hathaway. He is one of the most successful investors in the world and has a net w ...
, a major investor in airline stocks, said that United made a "terrible mistake," and that public perceptions were influenced by the CEO's initial reaction.


Consumer preference

A poll of 1,900 people conducted three days after the incident suggested that all else being equal, 79% of prospective fliers who had heard of the incident would choose a non–United Airlines flight. 44% would choose a non–United Airlines flight even if it cost US$66 more and took an additional three hours. Despite calls for a boycott, United Airlines reported 39% greater profits over the previous year in the second
quarter A quarter is one-fourth, , 25% or 0.25. Quarter or quarters may refer to: Places * Quarter (urban subdivision), a section or area, usually of a town Placenames * Quarter, South Lanarkshire, a settlement in Scotland * Le Quartier, a settlement ...
of 2017, as well as increased sales. Economist John Kwoka, Jr., attributed this to the high level of consolidation of American airlines, with a majority of flights controlled by four corporations—United,
Delta Delta commonly refers to: * Delta (letter) (Δ or δ), a letter of the Greek alphabet * River delta, at a river mouth * D ( NATO phonetic alphabet: "Delta") * Delta Air Lines, US * Delta variant of SARS-CoV-2 that causes COVID-19 Delta may also ...
,
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and
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—making a boycott impractical. Additionally, for many travelers, ticket price is the primary deciding factor when booking flights, outweighing other considerations, such as customer service.


Industry behavior

In August 2017, data from the U.S. Department of Transportation showed that bumped-passenger rates were at their lowest since 1995. The rate "markedly decreased" starting in April 2017 (the same month this incident occurred) from 0.62 per 10,000 passengers, to 0.44 per 10,000 in the second quarter of 2017.


Responses


United Airlines

On April 9, United issued a statement: "Flight 3411 from Chicago to Louisville was overbooked. After our team looked for volunteers, one customer refused to leave the aircraft voluntarily and law enforcement was asked to come to the gate. We apologize for the overbook situation. Further details on the removed customer should be directed to authorities." By April 11, United changed its prior statement, stating that the flight was in fact not overbooked, but sold out, and the four employees who needed the seats were considered "must-ride" passengers who had to travel to another city to work as aircraft crew. United CEO Oscar Munoz stated on April 10: "This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers. Our team is moving with a sense of urgency to work with the authorities and conduct our own detailed review of what happened. We are also reaching out to this passenger to talk directly to him and further address and resolve this situation." Munoz's use of the word "re-accommodate" received particular attention and ridicule from
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and commentators. The words "re-accommodate" and "re-accommodated" appear several times in the text of the standard United Airlines Contract of Carriage. Later on April 10, in an e-mail to employees, Munoz praised and defended the crew's actions, while claiming the passenger was "disruptive and belligerent." He stated that "Our employees followed established procedures for dealing with situations like this." This led to an online petition calling for his resignation. In a subsequent public statement released by United on the afternoon of April 11, 2017, Munoz was more conciliatory. His note described the Dao incident as "truly horrific" and expressed an understanding of the "outrage, anger, disappointment" felt by many. He took full responsibility and apologized, adding that "No one should ever be mistreated this way." He promised to conduct a thorough review and release a report by April 30. The public statement ends with "I promise you we will do better." During a television interview on April 12, Munoz announced that, effective immediately, United Airlines would no longer use police in involuntary bumping situations: "We're not going to put a law enforcement official ... nto a United aircraftto remove a booked, paid, seated passenger." He apologized to Dao and his family and said, "That is not who our family at United is. You saw us at a bad moment; this can and will never happen again on a United Airlines flight. That is my promise." Asked if Dao was at fault in any way, Munoz hesitated, then replied, "No, he can't be ... no one should be treated that way, period." In response to a signed petition, Munoz said he did not intend to resign. Three days after the incident, United Airlines elected to provide all passengers aboard United Express Flight 3411 compensation equal to the cost of their tickets. An email obtained by CNN stated that this compensation was in the form of a $500 voucher toward future travel on United Airlines. The email also indicated that customers were eligible for the voucher if they "released" the airline from lawsuits. A United spokesperson later indicated that passengers would not be required to agree to those terms. On April 13, 2017, United internally announced a policy change to ensure that flight crews are booked "at least 60 minutes prior to departure." On April 18, Munoz reported that no one would be fired as a result of the incident. On April 21, it was reported that Munoz would not become chairman of the airline, as had been planned, because of the incident. Munoz's employment agreement was amended subsequent to the incident to reflect that he would not be elevated to chairman. In a government filing, United said that the airline was developing a program for 2017 so that compensation was "directly and meaningfully tied to progress in improving the customer experience." In 2019, Munoz announced his impending transfer from United, to become chairman of parent company
United Airlines Holdings United Airlines Holdings, Inc. (formerly known as United Continental Holdings, Inc., UAL Corporation, Allegis Corporation and founded originally as UAL, Inc.) is a publicly traded airline holding company headquartered in the Willis Tower in Chica ...
. United and Dao reached a confidential settlement on April 27. Although the financial terms of the settlement remain confidential, one of the stipulations of the settlement was that Dao could not sue the city of Chicago. At the same time, the airline announced ten policy changes in response to the incident. These included raising the maximum amount of travel vouchers to passengers "bounced" from flights to up to $10,000 and a $1,500 "no questions asked" fee for permanently lost luggage, and the airline promised to reduce overbooking.


Public relations professionals

The handling of the incident by Munoz was described as a "fumbling response" by
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, part of a "public-relations disaster" for United. Munoz had been named "Communicator of the Year for 2017" by ''
PRWeek ''PRWeek'' is a trade magazine for the public relations industry. The original UK edition was the brainchild of the late Geoffrey Lace who at the time worked for Haymarket. After failing to interest Haymarket in his idea he left to launch it on ...
'' in March 2017. Steve Barrett, editor-in-chief of ''PRWeek US'', later noted: "It's fair to say that if ''PRWeek'' was choosing its Communicator of the Year now, we would not be awarding it to Oscar Munoz … In time, the episode and subsequent response will be quoted in textbooks as an example of how not to respond in a crisis."
Public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
expert Rupert Younger, director of the Oxford University Centre for Corporate Reputation, called the handling of the situation "a major disappointment." In Younger's view, Munoz should have moved more quickly and been more genuinely apologetic from the start. Former
Assistant Secretary of State for Public Affairs Assistant may refer to: * Assistant (by Speaktoit), a virtual assistant app for smartphones * Assistant (software), a software tool to assist in computer configuration * Google Assistant, a virtual assistant by Google * ''The Assistant'' (TV seri ...
Philip J. Crowley Philip J. "P.J." Crowley (born July 28, 1951) is the former United States Assistant Secretary of State for Public Affairs, having been sworn into office on May 26, 2009. He resigned on March 13, 2011, following comments he made about the treatmen ...
said: "It's hard to think of a case study that went so compellingly wrong so rapidly."


United Master Executive Council

On April 13, 2017, the United Master Executive Council, the United Airlines
bargaining unit A bargaining unit, in labor relations, is a group of employees with a clear and identifiable community of interests who is (under US law) represented by a single labor union in collective bargaining Collective bargaining is a process of negoti ...
of the
Air Line Pilots Association The Air Line Pilots Association, International (ALPA) is the largest pilot union in the world, representing more than 59,000 pilots from 35 U.S. and Canadian airlines. ALPA was founded on 27 July 1931 and is a member of the AFL-CIO and the Canad ...
trade union A trade union (labor union in American English), often simply referred to as a union, is an organization of workers intent on "maintaining or improving the conditions of their employment", ch. I such as attaining better wages and benefits ( ...
, issued a statement to shift blame from United to Republic Airline, one of the carriers under contract to operate United Express flights, and especially the Chicago Department of Aviation. The statement read in part: "this violent incident should never have happened and was a result of gross excessive force by Chicago Department of Aviation personnel."


Other airlines

Emirates Emirates may refer to: * United Arab Emirates, a Middle Eastern country * Emirate, any territory ruled by an emir ** Gulf emirates, emirates located on the Persian Gulf ** Emirates of the United Arab Emirates, the individual emirates * The Emirat ...
launched an advertising campaign that parodies United Airlines' "Fly the Friendly Skies" slogan and Munoz's previous statements about airlines in the Middle East.
Royal Jordanian Royal Jordanian Airlines ( ar, ; transliterated: ''Al-Malakiyyah al-'Urduniyyah''), formerly known as Alia Royal Jordanian Airlines, is the flag carrier airline of Jordan with its head office in the capital, Amman. The airline operates scheduled ...
put up a picture of a no-smoking sign on its
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account with the messages, "We would like to remind you that drags on flights are strictly prohibited by passengers and crew," and "We are here to keep you #united. Dragging is strictly prohibited."
Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the List of airlines by foundation date, world's oldest airlines in operation, Delta is headquartered in Atla ...
increased the amount of compensation supervisors can offer to displaced passengers from $1,350 to $9,950 with gate agents able to offer $2,000, up from $800.
American Airlines American Airlines is a major airlines of the United States, major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the Largest airlines in the world, largest airline in the world when measured ...
also enacted a new policy: passengers who have already boarded will never be removed to seat others.
Southwest Airlines Southwest Airlines Co., typically referred to as Southwest, is one of the major airlines of the United States and the world's largest low-cost carrier. It is headquartered in Dallas, Texas, and has scheduled service to 121 destinations in the U ...
announced they will no longer overbook flights.


United States government


Executive branch

The White House's "
We the People The Preamble to the United States Constitution, beginning with the words We the People, is a brief introductory statement of the Constitution's fundamental purposes and guiding principles. Courts have referred to it as reliable evidence o ...
" webpage received 100,000 petition signatures in one day—exceeding the threshold needed for official review—demanding a government investigation into the incident. White House Press Secretary
Sean Spicer Sean Michael Spicer (born September 23, 1971) is a former American political aide who served as the 30th White House Press Secretary and as White House Communications Director under President Donald Trump in 2017. Spicer was communications dire ...
commented that "It was an unfortunate incident" and added "when you watch the video, it is troubling to see how that was handled." The
United States Department of Transportation The United States Department of Transportation (USDOT or DOT) is one of the executive departments of the U.S. federal government. It is headed by the secretary of transportation, who reports directly to the President of the United States and ...
(USDOT) said it was reviewing the incident. "While it is legal for airlines to nvoluntarilybump passengers from an oversold flight when there are not enough volunteers, it is the airline's responsibility to determine its own fair boarding priorities," the agency said in a statement. On April 12, the USDOT stated that it was "reviewing the involuntary denied boarding of passenger(s) from United Express flight 3411 to determine whether the airline complied with the oversales rule." New Jersey Governor
Chris Christie Christopher James Christie (born September 6, 1962) is an American politician, lawyer, political commentator, lobbyist, and former federal prosecutor who served as the 55th governor of New Jersey from 2010 to 2018. Christie, who was born in Ne ...
asked the
United States Secretary of Transportation The United States secretary of transportation is the head of the United States Department of Transportation. The secretary serves as the principal advisor to the president of the United States on all matters relating to transportation. The secre ...
,
Elaine Chao Elaine Lan Chao (born March 26, 1953) is an American businesswoman and former government official. A member of the Republican Party, she served as the 18th United States secretary of transportation in the Trump administration from 2017 to 2021, ...
, to suspend allowing airlines to overbook passengers.
U.S. President The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
criticized United Airlines' response to Dao in an interview with ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''. He said the airline's treatment of their customer was "horrible" and that the airline should have further increased the financial offer to customers to voluntarily leave the plane, instead of choosing to use force. Trump told ''The Wall Street Journal'': "You know, there's a point at which I'm getting off the plane ... seriously. They should have gone up higher. But to just randomly say, 'You're getting off the plane,' that was terrible." On January 13, 2021, the United States Department of Transportation amended its rules, forbidding involuntarily bumping from an overbooked flight after boarding starting on April 21.


Congress

A bipartisan group of senators on the Senate Commerce, Science and Transportation Committee described the incident as "disturbing", and wrote to Munoz and the Chicago Department of Aviation. The group sought information about the crew-scheduling mix-up that required passengers to give up their seats, and asked whether United considers bumping a passenger to accommodate employees to be the same as an "oversold" situation. They asked the Chicago Department of Aviation about their security protocols and whether Dao had been passive or threatening during the incident. Both parties were given until April 20, 2017, to respond. United Airlines submitted their response on April 26, 2017. Separately, twenty-one Democratic
U.S. Senators The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and powe ...
wrote to Munoz to express their deep concern, and asked a range of questions about the incident, requesting a response by April 24, 2017. Congressional Delegate
Eleanor Holmes Norton Eleanor Holmes Norton (born June 13, 1937) is an American lawyer and politician serving as a delegate to the United States House of Representatives, representing the District of Columbia since 1991. She is a member of the Democratic Party. Earl ...
( D- DC) called for hearings from the House Transportation and Infrastructure (T&I) Committee.
Dan Lipinski Daniel William Lipinski (born July 15, 1966) is an American politician and political scientist who served eight terms as the U.S. representative for Illinois's 3rd congressional district from 2005 to 2021. A member of the Blue Dog Coalition, Lip ...
(D- IL), member of the House Transportation Committee's Aviation subcommittee, called on Congress to make legislative amendments to give passengers more rights and to prevent further similar incidents. Senator
Robert Menendez Robert Menendez (; born January 1, 1954) is an American lawyer and politician serving as the Seniority in the United States Senate, senior United States senator from New Jersey, a seat he has held since 2006. Gale (publisher), Gale Biography I ...
(D- NJ) said the incident was disturbing and criticized Munoz's "empty apology." Senator
Chris Van Hollen Christopher Van Hollen Jr. (born January 10, 1959) is an American attorney and politician serving as the junior United States senator from Maryland since 2017. A member of the Democratic Party, Van Hollen served as the U.S. representative for ...
(D- MD) is drafting the "Customers Not Cargo Act", which would ban airlines from involuntarily bumping passengers who are already on the aircraft and seated. He previously said United must do more than "apologize", and called for a full investigation. Separately, congresswoman
Jan Schakowsky Janice Schakowsky ( ; née Danoff; born May 26, 1944) is an American politician who has served as the United States House of Representatives, U.S. representative from since 1999. She is a member of the Democratic Party (United States), Democrat ...
(D-IL) stated she intended to introduce legislation to end involuntary bumping of passengers, requiring airlines to increase their offer until a customer voluntarily gives up their seat. On April 26, 2017, Senators
Maggie Hassan Margaret Coldwell Hassan (; née Wood; born February 27, 1958) is an American politician and attorney serving as the junior United States senator from New Hampshire. A Democrat, Hassan was elected to the Senate in 2016 while serving as the 81st go ...
(D- NH) and
Brian Schatz Brian Emanuel Schatz (; born October 20, 1972) is an American educator and politician serving as the senior United States senator from Hawaii, a seat he has held since 2012. A member of the Democratic Party, Schatz served in the Hawaii House o ...
(D-
Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...
) introduced a bill which would change how airlines handle their boarding and bumping policies.


Illinois General Assembly

Illinois state Representative Peter Breen has introduced the Airline Passenger Protection Act in the Illinois House of Representatives. The act forbids state or local government authorities from removing passengers that are not dangerous or causing a disturbance in non-emergency situations. It also forbids the state of Illinois from doing business with airlines whose policies allow removal of paying passengers to make room for employees traveling on non-revenue tickets.


Chicago City Council

Chicago City Council The Chicago City Council is the legislative branch of the government of the City of Chicago in Illinois. It consists of 50 alderpersons elected from 50 wards to serve four-year terms. The council is gaveled into session regularly, usually mont ...
's Aviation Committee held hearings starting April 13 to investigate the incident. Committee Chairman Mike Zalewski said the incident had damaged the reputation of
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
and
O'Hare International Airport Chicago O'Hare International Airport , sometimes referred to as, Chicago O'Hare, or simply O'Hare, is the main international airport serving Chicago, Illinois, located on the city's Northwest Side, approximately northwest of the Chicago Loop, ...
. Zalewski wanted responses from United, Aviation Commissioner Ginger Evans, and from the
union Union commonly refers to: * Trade union, an organization of workers * Union (set theory), in mathematics, a fundamental operation on sets Union may also refer to: Arts and entertainment Music * Union (band), an American rock group ** ''Un ...
representing aviation police,
SEIU Service Employees International Union (SEIU) is a labor union representing almost 1.9 million workers in over 100 occupations in the United States and Canada. SEIU is focused on organizing workers in three sectors: healthcare (over half of members ...
Local 73. An April 12 statement by the Chicago Department of Aviation offered these comments about their security staff: "While they do have limited authority to make an arrest, Sunday's incident was not within standard operating procedures nor will we tolerate that kind of action. That is why we quickly placed the aviation security officer on leave pending a thorough review of the situation. The action we have taken thus far reflects what we currently know, and as our review continues we will not hesitate to take additional action as appropriate."


Chicago Police Department

Chicago Aviation Security were instructed to remove the word "police" from their uniforms in January 2017, but they disobeyed this instruction. As a result, there was confusion as to what organization had responded to the event, with some thinking that the Chicago Police Department responded. The Chicago Police Department Office of Communications stated that Dr. Dao fell—a statement which contradicts what is seen in both videos. When questioned about this, the Chicago Police Department's chief spokesman Anthony Guglielmi said, "CPD didn't release an official statement on it. We were not involved. Dept. of Aviation has everything you will need." When pressed further about why CPD issued a response about an incident in which they were not involved, Guglielmi said this, "A takeaway for me is to ensure the department's press office is more consistent in referring to appropriate outside agencies for incidents in which CPD is not the acting or involved agency."


Litigation

Dao's personal injury lawyer asked the
Cook County Circuit Court The Circuit Court of Cook County is the largest of the 24 judicial circuits in Illinois as well as one of the largest unified court systems in the United States — second only in size to the Superior Court of Los Angeles County since that court ...
for an order requiring United and the city of Chicago to retain all video, cockpit recordings, and other reports from the flight, including personnel files of the Aviation Department officers who pulled Dao from the plane. United and the city of Chicago agreed, forgoing a court hearing. Through his lawyers, Dao described his ordeal as "more horrifying" than his experience of the
Fall of Saigon The Fall of Saigon, also known as the Liberation of Saigon by North Vietnamese or Liberation of the South by the Vietnamese government, and known as Black April by anti-communist overseas Vietnamese was the capture of Saigon, the capital of ...
during the
Vietnam War The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vie ...
. On April 24, Dao's attorney announced that Dao intended to file a lawsuit against United. Three days later, United and Dao reached a confidential settlement. In April 2018, one of the Aviation Department officers, James Long, filed a lawsuit against United Airlines and the Chicago Department of Aviation alleging that he was not properly trained to handle misbehaving passengers, was unfairly fired, and
slander Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defini ...
ed. The lawsuit was dropped in April 2019.


Third-party legal commentary

Early reports and United Airlines initially characterized the incident as a consequence of overbooking, leading some experts to question whether that was the case.
John Banzhaf John Francis Banzhaf III (; born July 2, 1940) is an American public interest lawyer, legal activist and law professor at George Washington University Law School. He is the founder of an antismoking advocacy group, Action on Smoking and Health. ...
, a professor of law at the George Washington University Law School, states that United was "citing the wrong federal rule to justify its illegal request to force a passenger already boarded and seated to disembark," since the regulation cited only covers denial of boarding, and not removing a passenger after boarding. While United has asserted a right to remove passengers after boarding, none of the reasons for doing so specified in the airline's
contract of carriage A contract of carriage is a contract between a carrier of goods or passengers and the consignor, consignee or passenger. Contracts of carriage typically define the rights, duties and liabilities of parties to the contract, addressing topics such ...
applied in this situation. One attorney pointedly stated United "had absolutely no right to remove that man from the airplane" and described the incident as " assault and battery." Chicago City Council alderman Michael Zalewski questioned whether the Chicago Airport Police even had the legal authority to enter the aircraft. A partner at Kreindler & Kreindler, a law firm specializing in
air disaster An aviation accident is defined by the Convention on International Civil Aviation Annex 13 as an occurrence associated with the operation of an aircraft, which takes place from the time any person boards the aircraft with the ''intention of fl ...
litigation, concluded, "United, if they're smart, will quickly and quietly settle the case."


Cultural impact

Comedian
Jimmy Kimmel James Christian Kimmel (born November 13, 1967) is an American television host, comedian, writer, and producer. He is the host and executive producer of ''Jimmy Kimmel Live!'', a late-night talk show that premiered on ABC on January 26, 2003, ...
criticized United Airlines and its handling of the incident in a five-minute segment of ''
Jimmy Kimmel Live! ''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
'' that aired on April 10, 2017, and included video of the incident. Kimmel, referring to the word "re-accommodate" used by Munoz, said, "That is such sanitized, say-nothing, take-no-responsibility, corporate B.S. speak." The incident was discussed on numerous other comedy shows, including '' Conan'', ''
Ellen Ellen is a female given name, a diminutive of Elizabeth, Eleanor, Elena and Helen. Ellen was the 609th most popular name in the U.S. and the 17th in Sweden in 2004. People named Ellen include: * Ellen Adarna (born 1988), Filipino actress * Elle ...
'' and ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves a ...
''. In an ''SNL'' sketch,
Jimmy Fallon James Thomas Fallon (born September 19, 1974) is an American comedian, television host, actor, and writer. He is known for his work in television as a cast member on ''Saturday Night Live'' and as the host of the late-night talk show ''The Ton ...
's character Doug proposes marriage to
Cecily Strong Cecily Legler Strong (born February 8, 1984) is an American actress, comedian, and producer. Strong is most notable for being a cast member of ''Saturday Night Live'' from 2012 to 2022. She is also the longest-tenured female cast member in the s ...
's Jen after admitting that he made "one of the biggest mistakes a person can make." Jen replies, "No, Doug! You dragged a man off a plane this week!" The cover of the ''
New Yorker New Yorker or ''variant'' primarily refers to: * A resident of the State of New York ** Demographics of New York (state) * A resident of New York City ** List of people from New York City * ''The New Yorker'', a magazine founded in 1925 * ''The New ...
'' May 22 issue depicted former
FBI The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and its principal Federal law enforcement in the United States, federal law enforcement age ...
director
James Comey James Brien Comey Jr. (; born December 14, 1960) is an American lawyer who was the seventh director of the Federal Bureau of Investigation (FBI) from 2013 until his dismissal in May 2017. Comey was a registered Republican for most of his adul ...
, who had just been fired, being dragged down the aisle of an airplane by former
U.S. Attorney General The United States attorney general (AG) is the head of the United States Department of Justice, and is the chief law enforcement officer of the federal government of the United States. The attorney general serves as the principal advisor to the p ...
Jeff Sessions Jefferson Beauregard Sessions III (born December 24, 1946) is an American politician and attorney who served as the 84th United States Attorney General from 2017 to 2018. A member of the Republican Party, he previously served as United State ...
. American actor
Will Ferrell John William Ferrell (; born July 16, 1967) is an American actor, comedian, and producer. He first established himself in the mid-1990s as a cast member on the NBC sketch comedy show ''Saturday Night Live'', where he performed from 1995 to 200 ...
mentioned the incident in his May 2017 commencement address to the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
's graduating class. Referring to his honorary
Doctor of Humane Letters The degree of Doctor of Humane Letters (; DHumLitt; DHL; or LHD) is an honorary degree awarded to those who have distinguished themselves through humanitarian and philanthropic contributions to society. The criteria for awarding the degree differ ...
degree awarded on the same day, he quipped, "The next time I'm flying and they ask if there's a doctor on board, I can now confidently leap to my feet and scream, 'I'm a doctor, what can I do? Yes, no problem, I can absolutely deliver that baby.' Hopefully it will be on United Airlines, in which case I will be immediately be subdued and dragged off the aircraft, which we all know will be recorded on someone's iPhone and put on YouTube."


Similar incidents

A passenger on a United Airlines flight who bought a full-price first-class ticket from
Lihue Lihue or Līhue is an unincorporated community, census-designated place (CDP) and the county seat of Kauai County, Hawaii, United States. Lihue (pronounced ) is the second largest town on the Hawaiian island of Kauai after Kapaa. As of the 2010 ...
to Los Angeles was told to get off the plane because "they needed the seat for somebody more important." According to the passenger, the gate agent stated "We have a priority list, and you're at the bottom of it." The gate agent then said that he would be arrested and put in handcuffs. The passenger said a fellow passenger warned him that the airline is "really nasty about this stuff" and might call the police. He is considering legal action against United. After paying approximately $1,000 for a seat for her two-year-old child, a woman was forced to hold the child on her lap for over three hours when United Airlines re-sold the child's seat to a standby passenger. The passenger appealed to the flight attendant, who rudely shrugged her shoulders and told her in an aggressive tone that the flight was full. The passenger was afraid to push the issue because of what had happened to Dao. When she flew back to Hawaii, United Airlines upgraded her to
business class Business class is a travel class available on many commercial airlines and rail lines, known by brand names which vary, by airline or rail company. In the airline industry, it was originally intended as an intermediate level of service between ...
, provided access to the United lounge at the airport and gave her a lei. A family on a
Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the List of airlines by foundation date, world's oldest airlines in operation, Delta is headquartered in Atla ...
flight was removed from an aircraft and threatened with jail time and the loss of custody of their children for not surrendering a seat that they had purchased for their teenage son, who was not on the flight. Delta refused to provide any compensation or lodging for the family.


2019 interview with Dao

On April 9, 2019, two years after the incident, David Dao was interviewed by ABC News, speaking out for the first time since the incident. Dao claimed that when he watched the video, he "just cried."


See also

*
List of air rage incidents This is a list of air rage incidents in commercial air travel that have been covered in the media. Air rage occurs when air travelers or airline personnel act violently, abusively or disruptively towards others in the course of their travel. Whe ...
* "
United Breaks Guitars "United Breaks Guitars" is a trio of protest songs by Canadian musician Dave Carroll and his band, Sons of Maxwell. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008, and the reaction from ...
", song about the singer's struggle with the airline to get compensation for an instrument allegedly damaged during transit on a United flight


References


External links


United Express Flight 3411 Review and Action Report
*
Why United Airlines Abuses Customers: The Risks Of Operational Excellence
Forbes
Recent travel business: When capacity management goes awry ("Comparison to the turn of the 20th century Atlantic")
*
Don't Fly Without A Copy Of Rule 240
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